[{"data":1,"prerenderedAt":93},["ShallowReactive",2],{"\u002Fcustomers\u002Fcarhartt-wip":3,"\u002Fcustomers\u002Fcarhartt-wip:related":77},{"id":4,"title":5,"author":6,"authorImage":6,"body":7,"customerName":47,"date":48,"description":49,"draft":50,"extension":51,"featured":50,"heroImage":52,"industry":53,"logo":54,"logoSize":55,"meta":56,"navigation":57,"path":58,"platform":59,"quote":60,"quoteAuthor":61,"readTime":6,"region":62,"results":63,"seo":73,"stem":75,"unlisted":50,"__hash__":76},"customers\u002Fcustomers\u002Fcarhartt-wip.md","How the Carhartt Work in Progress website loads 1.9x faster with Speed Kit",null,{"type":8,"value":9,"toc":40},"minimark",[10,15,19,23,26,30,33],[11,12,14],"h2",{"id":13},"introduction","Introduction",[16,17,18],"p",{},"Carhartt Work in Progress (WIP) is a licensee of the Carhartt workwear brand from the United States focused on offering street wear styles to subcultures like skating, graffiti, hip hop, or BMX. Carhartt WIP has expanded across Europe and beyond. For their online business, it is particularly important to consistently provide a great customer experience, scalable across millions of users of various markets. Page speed was identified to have significant improvement potentials, especially because of its SEO implications.",[11,20,22],{"id":21},"solution","Solution",[16,24,25],{},"Speed Kit was added to the shop system with two JavaScript files. The digital agency of Carhartt WIP managed the frontend side and configured Speed Kit together with our team.",[11,27,29],{"id":28},"results","Results",[16,31,32],{},"After a week Speed Kit was set up, tested, and ready for the pilot. It was then successfully evaluated in an empirical A\u002FB test on real-user data for the three largest country online shops.",[16,34,35],{},[36,37],"img",{"alt":38,"src":39},"Google performance rating for Carhartt WIP","\u002Fimages\u002Fcustomers\u002Fcarhartt-wip\u002Fgoogle-performance.avif",{"title":41,"searchDepth":42,"depth":42,"links":43},"",2,[44,45,46],{"id":13,"depth":42,"text":14},{"id":21,"depth":42,"text":22},{"id":28,"depth":42,"text":29},"Carhartt WIP","October 19, 2020","Carhartt Work in Progress (WIP) is a licensee of the Carhartt workwear brand, offering street wear styles to subcultures like skating, graffiti, hip hop, and BMX across Europe and beyond.",false,"md","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1593489463499-e1b3b7b8bcce","Fashion","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-Carhartt-WIP.png",1,{},true,"\u002Fcustomers\u002Fcarhartt-wip","Custom","The great thing about Speed Kit is its scalability and fast implementation. We were able to go live within a matter of days and could implement it across our three biggest markets, Germany, France, and the UK, at the same time. The results are impressive, and by now Speed Kit is live on all our major country sites.","Marc Lohausen, Head of Ecommerce","Europe",[64,67,70],{"metric":65,"value":66},"Faster website (First Contentful Paint)","1.9x",{"metric":68,"value":69},"More fast users in Google ranking","1.6x",{"metric":71,"value":72},"Go live with instant results","1 week",{"title":74,"description":49},"Carhartt WIP Case Study | Speed Kit","customers\u002Fcarhartt-wip","FbBRCtXYiyoWCIFMQUZoI1XFXRUiuVnSJwaqHC5sxPQ",[78,83,88],{"path":79,"customerName":80,"industry":53,"heroImage":81,"logo":82,"logoSize":55},"\u002Fcustomers\u002Fawg-mode","AWG Mode","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1746527971817-65b072ccc436","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-AWG-Mode.png",{"path":84,"customerName":85,"industry":53,"heroImage":86,"logo":87,"logoSize":55},"\u002Fcustomers\u002Fpurelei","Purelei","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1633934542430-0905ccb5f050","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-Purelei.png",{"path":89,"customerName":90,"industry":53,"heroImage":91,"logo":92,"logoSize":55},"\u002Fcustomers\u002Fseidensticker","Seidensticker","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1595828201560-11d36b6828a8","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-Seidensticker.svg",1789054055502]