[{"data":1,"prerenderedAt":207},["ShallowReactive",2],{"\u002Fcustomers\u002Fe-wheels-f4bebb8a0e3e":3,"\u002Fcustomers\u002Fe-wheels-f4bebb8a0e3e:related":187},{"id":4,"title":5,"author":6,"authorImage":6,"body":7,"customerName":161,"date":6,"description":162,"draft":163,"extension":164,"featured":163,"heroImage":165,"industry":166,"logo":6,"logoSize":167,"meta":168,"navigation":169,"path":170,"platform":171,"quote":6,"quoteAuthor":6,"readTime":6,"region":172,"results":173,"seo":182,"stem":185,"unlisted":169,"__hash__":186},"customers\u002Fcustomers\u002Fe-wheels-f4bebb8a0e3e.md","How E-Wheels increased conversions by +2.27% with Speed Kit",null,{"type":8,"value":9,"toc":147},"minimark",[10,15,19,23,26,29,33,36,44,47,51,56,62,65,69,80,85,89,92,140,144],[11,12,14],"h2",{"id":13},"introduction","Introduction",[16,17,18],"p",{},"E-Wheels sells e-bikes and e-scooters online across six markets. The Norwegian retailer has been at it since 2014, has grown to seven stores alongside the shop, and has served more than 350,000 customers.",[11,20,22],{"id":21},"challenge","Challenge",[16,24,25],{},"E-Wheels does not build its own storefront. Partners handle the development, and performance was steered the way most teams steer it: run a Lighthouse report, look at the score, hand the details to the developers.",[16,27,28],{},"That leaves a blind spot. A lab score says what a test browser measured once, not what a customer on a phone in Bergen actually waited for. And E-Wheels was not a slow shop, which makes the blind spot harder rather than easier: without real user data there was nothing obvious to point at, and no way to tell whether fixing it would be worth anything.",[11,30,32],{"id":31},"solution","Solution",[16,34,35],{},"Speed Kit went in as a JavaScript snippet, tested on the pre-production environment first and then rolled out in stages. Nothing changed in the Optimizely platform underneath, and the client-side A\u002FB testing E-Wheels already ran kept working.",[16,37,38,39,43],{},"From there Speed Kit predicts which page a shopper will open next and prepares it before the click. On E-Wheels it predicts unusually well: ",[40,41,42],"strong",{},"83% of onward navigations were ready before they were asked for",", and more than half of those were fully rendered in the background - one of the highest rates Speed Kit has measured.",[16,45,46],{},"Speed Kit then ran as a 50\u002F50 PoC phase against an unaccelerated control group, so every figure below comes from E-Wheels' own shoppers, measured side by side.",[11,48,50],{"id":49},"results","Results",[52,53,55],"h3",{"id":54},"predictive-preloading-coverage","Predictive Preloading Coverage",[57,58],"prose-figure",{"alt":59,"caption":60,"src":61},"E-Wheels instant experience funnel by page type: 83% of next pages preloaded and 52% prerendered across enabled pages, rising to 86% and 56% on product detail pages.","How much of the E-Wheels browsing journey Speed Kit prepares ahead of the click.","\u002Fimages\u002Fcustomers\u002Fe-wheels\u002Fpredictive-preloading.webp",[16,63,64],{},"Coverage is highest exactly where shoppers spend their time. On product pages, where an e-bike is compared spec by spec, 86% of next pages were preloaded and 56% arrived instantly from memory.",[52,66,68],{"id":67},"performance-improvements-largest-contentful-paint-lcp","Performance Improvements - Largest Contentful Paint (LCP)",[16,70,71,72,75,76,79],{},"Speed Kit cut the median Largest Contentful Paint by ",[40,73,74],{},"484 ms",", roughly halving it, and Time to First Byte by 229 ms. The share of traffic loading within one second rose ",[40,77,78],{},"from 48% to 67%",", and the number of shoppers seeing a page in under 300 ms nearly tripled.",[57,81],{"alt":82,"caption":83,"src":84},"Median Largest Contentful Paint on E-Wheels with and without Speed Kit: enabled pages 1035 to 551 ms, product detail pages 1023 to 496 ms, and the start page 1350 to 1208 ms.","Median Largest Contentful Paint, Speed Kit against the control group.","\u002Fimages\u002Fcustomers\u002Fe-wheels\u002Flcp-improvements.webp",[52,86,88],{"id":87},"business-impact-poc-phase-conversion-rate-analysis","Business Impact - PoC Phase: Conversion Rate Analysis",[16,90,91],{},"Both groups saw the same shop, the same products and the same prices. The only difference was how quickly the pages appeared.",[93,94,95,108],"table",{},[96,97,98],"thead",{},[99,100,101,105],"tr",{},[102,103,104],"th",{},"Metric",[102,106,107],{},"Relative uplift",[109,110,111,124,132],"tbody",{},[99,112,113,119],{},[114,115,116],"td",{},[40,117,118],{},"User conversion rate",[114,120,121],{},[40,122,123],{},"+2.27%",[99,125,126,129],{},[114,127,128],{},"Revenue per visitor",[114,130,131],{},"+4.22%",[99,133,134,137],{},[114,135,136],{},"Average order value",[114,138,139],{},"+2.03%",[11,141,143],{"id":142},"conclusion","Conclusion",[16,145,146],{},"E-Wheels traded a lab score for a measurement on its own shoppers, and got a faster shop out of it without changing how that shop is built. Extending the acceleration to the other five markets is a matter of days, because they run on the same infrastructure.",{"title":148,"searchDepth":149,"depth":149,"links":150},"",2,[151,152,153,154,160],{"id":13,"depth":149,"text":14},{"id":21,"depth":149,"text":22},{"id":31,"depth":149,"text":32},{"id":49,"depth":149,"text":50,"children":155},[156,158,159],{"id":54,"depth":157,"text":55},3,{"id":67,"depth":157,"text":68},{"id":87,"depth":157,"text":88},{"id":142,"depth":149,"text":143},"E-Wheels","E-Wheels steered performance by Lighthouse score and never saw what real shoppers experienced. Speed Kit cut Largest Contentful Paint by 484 ms and lifted user conversion rate by 2.27%.",false,"md","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1723631857993-8cb71a468722","Micromobility Retail",1,{},true,"\u002Fcustomers\u002Fe-wheels-f4bebb8a0e3e","Optimizely","Norway",[174,176,179],{"metric":175,"value":123},"Relative uplift in user conversion rate",{"metric":177,"value":178},"LCP improvement on enabled pages","−484 ms",{"metric":180,"value":181},"Traffic loads within 1 s","67%",{"title":183,"description":184,"noindex":163},"E-Wheels Case Study | Speed Kit","How E-Wheels swapped Lighthouse scores for real user data and lifted conversion rate by 2.27%, without touching its Optimizely stack.","customers\u002Fe-wheels-f4bebb8a0e3e","mg50FbDbmmrwjsERONjZ6iq2B6Y-pG7iqlrau2azH_M",[188,194,201],{"path":189,"customerName":190,"industry":191,"heroImage":192,"logo":193,"logoSize":167},"\u002Fcustomers\u002Fawg-mode","AWG Mode","Fashion","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1746527971817-65b072ccc436","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-AWG-Mode.png",{"path":195,"customerName":196,"industry":197,"heroImage":198,"logo":199,"logoSize":200},"\u002Fcustomers\u002Fbmw","BMW Group","Automotive","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1556189250-72ba954cfc2b","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-BMW.png",1.5,{"path":202,"customerName":203,"industry":204,"heroImage":205,"logo":206,"logoSize":167},"\u002Fcustomers\u002Fcanyon","Canyon Bicycles","Bicycles","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1593071623983-264337288cab","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-Canyon-Bicycles.png",1790691771864]