[{"data":1,"prerenderedAt":148},["ShallowReactive",2],{"\u002Fcustomers\u002Fsantoni":3,"\u002Fcustomers\u002Fsantoni:related":128},{"id":4,"title":5,"author":6,"authorImage":6,"body":7,"customerName":24,"date":98,"description":99,"draft":100,"extension":101,"featured":100,"heroImage":102,"industry":103,"logo":104,"logoSize":105,"meta":106,"navigation":107,"path":108,"platform":109,"quote":110,"quoteAuthor":111,"readTime":6,"region":112,"results":113,"seo":123,"stem":126,"unlisted":100,"__hash__":127},"customers\u002Fcustomers\u002Fsantoni.md","How Santoni increased its conversion rate by 20% with Speed Kit",null,{"type":8,"value":9,"toc":89},"minimark",[10,15,26,30,33,37,40,44,51,58,64,70,76,82,86],[11,12,14],"h2",{"id":13},"introduction","Introduction",[16,17,18,25],"p",{},[19,20,24],"a",{"href":21,"rel":22},"https:\u002F\u002Fwww.santonishoes.com",[23],"nofollow","Santoni"," has made luxury shoes in Corridonia, in the Marche region of Italy, since Andrea Santoni opened a small atelier there in 1975. Today a family business of 700 artisans makes every piece by hand, from lace-ups and loafers to sneakers, bags and small leather goods. The online store runs on Salesforce Commerce Cloud and ships across Europe and to many countries beyond.",[11,27,29],{"id":28},"challenge","Challenge",[16,31,32],{},"Santoni's IT team had been working on the store's Core Web Vitals for some time, and an analysis with its own vendor had already brought a few improvements. Faster pages were meant to improve the shopping experience, but the goal behind that was to sell more. Because the store runs as a set of similar country sites on Salesforce Commerce Cloud, Santoni wanted a solution it could start on a small share of traffic and extend step by step.",[11,34,36],{"id":35},"solution","Solution",[16,38,39],{},"Speed Kit runs alongside the existing Salesforce Commerce Cloud store. It works out which page a visitor is likely to open next and prepares it in the background, so that page is often already complete in the browser by the time the customer clicks. Santoni's system integrator added Speed Kit to the store, and the rollout followed the step-by-step approach the team had asked for: a small share of traffic first, then a PoC phase across the whole domain with half of the visitors in an unaccelerated control group. After the results, Santoni switched Speed Kit on for all of its traffic worldwide.",[11,41,43],{"id":42},"results","Results",[16,45,46,50],{},[47,48,49],"strong",{},"Business Impact — PoC Phase:"," During the PoC phase, half of the visitors on santonishoes.com got Speed Kit and the other half, the control group, did not. The Speed Kit group reached a 20% higher user conversion rate and added products to the cart 14% more often.",[52,53],"prose-figure",{"alt":54,"caption":55,"src":56,"src-mobile":57},"Business impact at Santoni during the PoC phase: user conversion rate +20% and add-to-cart rate +14% for the Speed Kit group against the control group, with 31% faster LCP on accelerated pages.","Speed Kit A\u002FB test on santonishoes.com, PoC phase, Speed Kit group against an equal-sized control group.","\u002Fimages\u002Fcustomers\u002Fsantoni\u002Fbusiness-impact.webp","\u002Fimages\u002Fcustomers\u002Fsantoni\u002Fbusiness-impact-mobile.webp",[16,59,60,63],{},[47,61,62],{},"Performance Improvements — Largest Contentful Paint (LCP):"," On the accelerated pages, the main content reaches the customer 387 ms, or 31%, faster. Product pages gain the most at 42%, category pages 33%, and the first byte arrives 57% sooner.",[52,65],{"alt":66,"caption":67,"src":68,"src-mobile":69},"Median Largest Contentful Paint on santonishoes.com with and without Speed Kit: 31% faster on all accelerated pages, 42% faster on product pages and 33% faster on category pages, with 57% faster Time to First Byte.","Speed Kit real-user monitoring on santonishoes.com, medians, Speed Kit group against the control group.","\u002Fimages\u002Fcustomers\u002Fsantoni\u002Ffaster-page-loads.webp","\u002Fimages\u002Fcustomers\u002Fsantoni\u002Ffaster-page-loads-mobile.webp",[16,71,72,75],{},[47,73,74],{},"Predictive Preloading Coverage:"," Speed Kit prepares the next page before the customer clicks. 79% of next pages are cached before the users visit them, and 50% of users get a page that was prerendered in the background.",[52,77],{"alt":78,"caption":79,"src":80,"src-mobile":81},"Instant experience funnel on santonishoes.com: 79% of next pages are cached before the users visit them, and 50% of users get a page that was prerendered in the background.","How much of the Santoni shopping journey Speed Kit prepares ahead of the click, PoC phase on santonishoes.com.","\u002Fimages\u002Fcustomers\u002Fsantoni\u002Fnext-page-preloading.webp","\u002Fimages\u002Fcustomers\u002Fsantoni\u002Fnext-page-preloading-mobile.webp",[11,83,85],{"id":84},"conclusion","Conclusion",[16,87,88],{},"Santoni wanted faster pages that help it sell more, and a rollout it could extend step by step. With Speed Kit, main content loads 31% faster on accelerated pages, 79% of next pages are cached before the click, and during the PoC phase the Speed Kit group converted at a 20% higher rate. Santoni has since switched Speed Kit on for all of its traffic worldwide.",{"title":90,"searchDepth":91,"depth":91,"links":92},"",2,[93,94,95,96,97],{"id":13,"depth":91,"text":14},{"id":28,"depth":91,"text":29},{"id":35,"depth":91,"text":36},{"id":42,"depth":91,"text":43},{"id":84,"depth":91,"text":85},"October 15, 2026","Santoni, the Italian maker of handmade luxury shoes since 1975, accelerated its Salesforce Commerce Cloud store with Speed Kit. During the PoC phase the Speed Kit group converted at a 20% higher rate than the control group and added products to the cart 14% more often, with main content loading 31% faster on accelerated pages.",false,"md","\u002Fimages\u002Fcustomers\u002Fsantoni\u002Fhero.webp","Luxury","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-Santoni.svg",1,{},true,"\u002Fcustomers\u002Fsantoni","Salesforce Commerce Cloud","For us, speed was always about selling more. The PoC delivered exactly that, more orders and more revenue from the traffic we already had. Switching Speed Kit on worldwide was an easy decision.","Emiliano Vismara, Digital Sales & Mktg | E-commerce, Santoni","Global",[114,117,120],{"metric":115,"value":116},"Relative uplift in user conversion rate during the PoC phase","+20%",{"metric":118,"value":119},"Of next pages preloaded before the click","79%",{"metric":121,"value":122},"LCP improvement on accelerated pages","−387 ms",{"title":124,"description":125},"Santoni Case Study | Speed Kit","How Santoni grew its user conversion rate by 20% with Speed Kit on Salesforce Commerce Cloud.","customers\u002Fsantoni","Kig3JEOiqo_w0f-J_-yuHrEmSy3xzvqJZbNHJceg4RI",[129,135,142],{"path":130,"customerName":131,"industry":132,"heroImage":133,"logo":134,"logoSize":105},"\u002Fcustomers\u002Fawg-mode","AWG Mode","Fashion","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1746527971817-65b072ccc436","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-AWG-Mode.png",{"path":136,"customerName":137,"industry":138,"heroImage":139,"logo":140,"logoSize":141},"\u002Fcustomers\u002Fbmw","BMW Group","Automotive","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1556189250-72ba954cfc2b","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-BMW.png",1.5,{"path":143,"customerName":144,"industry":145,"heroImage":146,"logo":147,"logoSize":105},"\u002Fcustomers\u002Fcanyon","Canyon Bicycles","Bicycles","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1593071623983-264337288cab","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-Canyon-Bicycles.png",1792069635094]