[{"data":1,"prerenderedAt":137},["ShallowReactive",2],{"\u002Fcustomers\u002Fsnocks":3,"\u002Fcustomers\u002Fsnocks:related":120},{"id":4,"title":5,"author":6,"authorImage":6,"body":7,"customerName":90,"date":91,"description":92,"draft":93,"extension":94,"featured":93,"heroImage":95,"industry":96,"logo":97,"logoSize":98,"meta":99,"navigation":100,"path":101,"platform":102,"quote":103,"quoteAuthor":104,"readTime":6,"region":105,"results":106,"seo":116,"stem":118,"unlisted":93,"__hash__":119},"customers\u002Fcustomers\u002Fsnocks.md","How the Snocks website loads 53% faster with Speed Kit",null,{"type":8,"value":9,"toc":82},"minimark",[10,15,19,23,26,29,33,36,39,43,46,69,74,78],[11,12,14],"h2",{"id":13},"introduction","Introduction",[16,17,18],"p",{},"Snocks is a dynamic and innovative brand specializing in high-quality, comfortable everyday essentials. Known for their premium socks, underwear, and loungewear, Snocks blends modern design with unparalleled comfort, creating products that not only look great but feel great too. With a commitment to using sustainable materials and offering long-lasting durability, Snocks is dedicated to providing customers with versatile wardrobe staples that enhance both style and comfort. Whether you're looking for socks that stay in place all day or premium undergarments designed for ultimate comfort, Snocks combines functionality with a sleek, minimalist aesthetic to meet the needs of the modern consumer.",[11,20,22],{"id":21},"challenge","Challenge",[16,24,25],{},"Snocks has built a strong reputation for its high-quality basics, specializing in comfortable and durable socks and underwear. With origins on Amazon, Snocks' customers were accustomed to fast load times, leading to high expectations for speed on Snocks' direct e-commerce site. To ensure an optimal user experience, Snocks needed to improve loading times across their site, focusing on core performance metrics such as Largest Contentful Paint (LCP) and Time to First Byte (TTFB).",[16,27,28],{},"Optimizing loading times, particularly TTFB, in a platform like Shopify can be challenging due to the shared infrastructure and limited control over server-side configurations. However, Snocks was determined to work within these constraints to deliver the best possible experience for their customers.",[11,30,32],{"id":31},"solution","Solution",[16,34,35],{},"Speed Kit provided Snocks with the ideal solution for reducing load times and enhancing page responsiveness. With Speed Kit's predictive preloading capabilities, Snocks could anticipate user navigation patterns, loading essential content in advance. This approach reduced TTFB to under 100 milliseconds, ensuring that pages loaded almost instantaneously for users. Additionally, Speed Kit's optimization brought an impressive 1.2-second improvement in LCP across the entire site and a 1.4-second improvement specifically on product and category pages.",[16,37,38],{},"Snocks also worked closely with their A\u002FB testing partner, Drip Agency, to verify these performance gains. Speed Kit's unique compatibility with A\u002FB testing allowed Snocks to accurately measure the impact of these optimizations in real time. This rigorous testing confirmed Speed Kit's substantial performance improvements across key customer journeys, from product browsing to checkout.",[11,40,42],{"id":41},"results","Results",[16,44,45],{},"Through Speed Kit, Snocks achieved remarkable gains in website performance:",[47,48,49,57,63],"ul",{},[50,51,52,56],"li",{},[53,54,55],"strong",{},"1.2 s faster LCP overall:"," Reduced loading times site-wide, with up to 53% relative improvement, for a seamless user experience.",[50,58,59,62],{},[53,60,61],{},"1.4 s faster LCP on product and category pages:"," Critical pages loaded faster, increasing user engagement.",[50,64,65,68],{},[53,66,67],{},"Under 100 ms TTFB:"," Predictive preloads ensured near-instant page responsiveness, setting a new standard for speed.",[70,71],"prose-figure",{"caption":72,"src":73},"Overall LCP improvement for snocks.com","\u002Fimages\u002Fcustomers\u002Fsnocks\u002F1.webp",[70,75],{"caption":76,"src":77},"LCP improvement on category pages for snocks.com","\u002Fimages\u002Fcustomers\u002Fsnocks\u002F2.webp",[70,79],{"caption":80,"src":81},"LCP improvement on product pages for snocks.com","\u002Fimages\u002Fcustomers\u002Fsnocks\u002F3.webp",{"title":83,"searchDepth":84,"depth":84,"links":85},"",2,[86,87,88,89],{"id":13,"depth":84,"text":14},{"id":21,"depth":84,"text":22},{"id":31,"depth":84,"text":32},{"id":41,"depth":84,"text":42},"Snocks","November 13, 2024","Snocks is a dynamic brand specializing in high-quality, comfortable everyday essentials — premium socks, underwear, and loungewear that blend modern design with comfort.",false,"md","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1589895869111-cab6bf8354c8","Fashion","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-Snocks.png",0.8,{},true,"\u002Fcustomers\u002Fsnocks","Shopify","With Speed Kit, we achieved exceptional speed improvements that we could measure and validate through A\u002FB testing. Our customers now experience the fast, frictionless browsing they expect from Snocks.","Kevin Foitzik, Head of Onlineshop & IT","Europe",[107,110,113],{"metric":108,"value":109},"Faster Largest Contentful Paint","1.2 s",{"metric":111,"value":112},"Faster Product & Category Pages","1.4 s",{"metric":114,"value":115},"Time To First Byte Response","\u003C100 ms",{"title":117,"description":92},"Snocks Case Study | Speed Kit","customers\u002Fsnocks","z6xCCz7OgkHGHVRvbeRKNQdbhvOo8N2dqiucvykODHc",[121,127,132],{"path":122,"customerName":123,"industry":96,"heroImage":124,"logo":125,"logoSize":126},"\u002Fcustomers\u002Fawg-mode","AWG Mode","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1746527971817-65b072ccc436","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-AWG-Mode.png",1,{"path":128,"customerName":129,"industry":96,"heroImage":130,"logo":131,"logoSize":126},"\u002Fcustomers\u002Fcarhartt-wip","Carhartt WIP","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1593489463499-e1b3b7b8bcce","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-Carhartt-WIP.png",{"path":133,"customerName":134,"industry":96,"heroImage":135,"logo":136,"logoSize":126},"\u002Fcustomers\u002Fpurelei","Purelei","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1633934542430-0905ccb5f050","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-Purelei.png",1789054055832]