[{"data":1,"prerenderedAt":154},["ShallowReactive",2],{"\u002Fcustomers\u002Fvbs-hobby":3,"\u002Fcustomers\u002Fvbs-hobby:related":134},{"id":4,"title":5,"author":6,"authorImage":6,"body":7,"customerName":24,"date":104,"description":105,"draft":106,"extension":107,"featured":106,"heroImage":108,"industry":109,"logo":110,"logoSize":111,"meta":112,"navigation":113,"path":114,"platform":115,"quote":116,"quoteAuthor":117,"readTime":6,"region":118,"results":119,"seo":129,"stem":132,"unlisted":106,"__hash__":133},"customers\u002Fcustomers\u002Fvbs-hobby.md","How VBS Hobby made its online shop 67% faster with Speed Kit",null,{"type":8,"value":9,"toc":95},"minimark",[10,15,26,30,33,37,40,44,51,58,64,70,76,82,86],[11,12,14],"h2",{"id":13},"introduction","Introduction",[16,17,18,25],"p",{},[19,20,24],"a",{"href":21,"rel":22},"https:\u002F\u002Fwww.vbs-hobby.com",[23],"nofollow","VBS Hobby"," has supplied craft and hobby materials since 1964 and is today one of Europe's largest specialist mail-order suppliers in its field, with 16,000 products and more than 750,000 regular customers. Its busiest months run from autumn to Christmas.",[11,27,29],{"id":28},"challenge","Challenge",[16,31,32],{},"Many products at VBS Hobby have dozens of variants. One acrylic paint alone is sold in around fifty shades of yellow, and its product page has to load all of them, which makes pages like this slow. An earlier front-end clean-up had fixed the worst problems, but the Core Web Vitals in Google Search Console were still poor. The nine country shops run on a licensed shop system without a CDN, and shop updates ship every six to eight weeks.",[11,34,36],{"id":35},"solution","Solution",[16,38,39],{},"Speed Kit runs on top of the existing shop and required no change to its architecture. It works out which page a visitor is likely to open next and prepares it in the background, so that page is often already complete in the browser by the time the customer clicks.",[11,41,43],{"id":42},"results","Results",[16,45,46,50],{},[47,48,49],"strong",{},"Business Impact — PoC Phase:"," During the PoC phase, half of the visitors got Speed Kit and the other half, the control group, did not. The Speed Kit group reached a 2.59% higher conversion rate, and add-to-cart rose by 2.89%.",[52,53],"prose-figure",{"alt":54,"caption":55,"src":56,"src-mobile":57},"Business impact on vbs-hobby.com during the PoC phase: conversion rate +2.59% and add-to-cart +2.89% for the Speed Kit group against the control group, with 67% faster median LCP on accelerated pages.","Speed Kit real-user monitoring on vbs-hobby.com, PoC phase, Speed Kit group against an equal-sized control group.","\u002Fimages\u002Fcustomers\u002Fvbs-hobby\u002Fbusiness-impact.webp","\u002Fimages\u002Fcustomers\u002Fvbs-hobby\u002Fbusiness-impact-mobile.webp",[16,59,60,63],{},[47,61,62],{},"Performance Improvements — Largest Contentful Paint (LCP):"," Across all accelerated pages, the main content reaches the customer 67% faster. On product pages, the ones with all the variants, it is 72% faster.",[52,65],{"alt":66,"caption":67,"src":68,"src-mobile":69},"Median Largest Contentful Paint on vbs-hobby.com with and without Speed Kit: 67% faster on all accelerated pages and 72% faster on product pages. Time to First Byte 93% and First Contentful Paint 73% faster.","Speed Kit real-user monitoring on vbs-hobby.com, medians, Speed Kit group against the control group.","\u002Fimages\u002Fcustomers\u002Fvbs-hobby\u002Ffaster-page-loads.webp","\u002Fimages\u002Fcustomers\u002Fvbs-hobby\u002Ffaster-page-loads-mobile.webp",[16,71,72,75],{},[47,73,74],{},"Predictive Preloading Coverage:"," Speed Kit prepares the next page before the customer clicks: 81% of next pages are cached before the users visit them, and 53% of users get a page that was prerendered in the background.",[52,77],{"alt":78,"caption":79,"src":80,"src-mobile":81},"Instant experience funnel on vbs-hobby.com: 81% of next pages are cached before the users visit them, and 53% of users get a page that was prerendered in the background.","How much of the VBS Hobby shopping journey Speed Kit prepares ahead of the click, PoC phase.","\u002Fimages\u002Fcustomers\u002Fvbs-hobby\u002Fnext-page-preloading.webp","\u002Fimages\u002Fcustomers\u002Fvbs-hobby\u002Fnext-page-preloading-mobile.webp",[11,83,85],{"id":84},"conclusion","Conclusion",[16,87,88,89,94],{},"Product pages with dozens of variants were the slowest part of the shop. With Speed Kit, main content on ",[19,90,93],{"href":91,"rel":92},"http:\u002F\u002Fwww.vbs-hobby.com",[23],"www.vbs-hobby.com"," loads 67% faster, 81% of next pages are cached before the click, and during the PoC phase the Speed Kit group converted at a 2.59% higher rate. Speed Kit runs on the existing shop and is now live in production.",{"title":96,"searchDepth":97,"depth":97,"links":98},"",2,[99,100,101,102,103],{"id":13,"depth":97,"text":14},{"id":28,"depth":97,"text":29},{"id":35,"depth":97,"text":36},{"id":42,"depth":97,"text":43},{"id":84,"depth":97,"text":85},"September 25, 2026","VBS Hobby, one of Europe's largest specialist mail-order suppliers for craft and hobby materials, accelerated www.vbs-hobby.com with Speed Kit. Main content now loads 67% faster, 81% of next pages are preloaded before the click, and during the PoC phase the user conversion rate rose by 2.59% relative to the control group.",false,"md","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1452860606245-08befc0ff44b","Hobby & Leisure","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-VBS-Hobby-Service.png",1,{},true,"\u002Fcustomers\u002Fvbs-hobby","Custom","Many of our products come in dozens of colours, and those pages used to take forever to load. With Speed Kit it simply feels faster.","Steven Müller, Head of Marketing & Sales, VBS Hobby Service GmbH","Europe",[120,123,126],{"metric":121,"value":122},"Relative uplift in user conversion rate during the PoC phase","+2.59%",{"metric":124,"value":125},"Faster Largest Contentful Paint on accelerated pages","67%",{"metric":127,"value":128},"Of next pages preloaded before the click","81%",{"title":130,"description":131},"VBS Hobby Case Study | Speed Kit","How VBS Hobby made its shop 67% faster and preloaded 81% of next pages before the click with Speed Kit.","customers\u002Fvbs-hobby","c7c56Ceg2W8nyjhFKQreFd0VeMIKDLbqZkRqB1tzR3k",[135,141,148],{"path":136,"customerName":137,"industry":138,"heroImage":139,"logo":140,"logoSize":111},"\u002Fcustomers\u002Fawg-mode","AWG Mode","Fashion","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1746527971817-65b072ccc436","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-AWG-Mode.png",{"path":142,"customerName":143,"industry":144,"heroImage":145,"logo":146,"logoSize":147},"\u002Fcustomers\u002Fbmw","BMW Group","Automotive","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1556189250-72ba954cfc2b","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-BMW.png",1.5,{"path":149,"customerName":150,"industry":151,"heroImage":152,"logo":153,"logoSize":111},"\u002Fcustomers\u002Fcanyon","Canyon Bicycles","Bicycles","https:\u002F\u002Fimages.unsplash.com\u002Fphoto-1593071623983-264337288cab","\u002Fimages\u002Fcustomer-logos\u002FLogo-White-Canyon-Bicycles.png",1790345734977]