[{"data":1,"prerenderedAt":57},["ShallowReactive",2],{"\u002Fglossary\u002Fcustomer-acquisition-cost-cac":3,"\u002Fglossary\u002Fcustomer-acquisition-cost-cac:related":40},{"id":4,"title":5,"author":6,"authorImage":7,"body":8,"category":24,"date":25,"description":26,"draft":27,"extension":28,"letter":29,"meta":30,"navigation":31,"path":32,"readTime":33,"related":34,"seo":35,"stem":37,"term":38,"__hash__":39},"glossary\u002Fglossary\u002Fcustomer-acquisition-cost-cac.md","Customer Acquisition Cost (CAC)","Fabian Krumbholz","\u002Fimages\u002Fauthors\u002Ffabian-krumbholz.webp",{"type":9,"value":10,"toc":20},"minimark",[11],[12,13,14,15,19],"p",{},"Customer Acquisition Cost (CAC) is a key business metric that represents the total cost a company spends to acquire a new customer. A lower CAC is better, as it means the business is more efficient at turning marketing spend into profitable customers. Web performance directly impacts CAC; a faster website improves conversion rates and ",[16,17,18],"strong",{},"Quality Scores"," for ads, which means more customers are acquired for the same marketing budget, thereby lowering the average cost per acquisition.",{"title":21,"searchDepth":22,"depth":22,"links":23},"",2,[],null,"April 8, 2026","Customer Acquisition Cost (CAC) is a key business metric that represents the total cost a company spends to acquire a new customer.",false,"md","C",{},true,"\u002Fglossary\u002Fcustomer-acquisition-cost-cac","1 min read",[],{"title":36,"description":26},"Customer Acquisition Cost (CAC): Definition | Web Performance Glossary","glossary\u002Fcustomer-acquisition-cost-cac","Customer Acquisition Cost","MNJkPhH--_C92SW8oyw2E3xWk_MQo9VdBNPuMfMhKWM",[41,45,49,53],{"path":42,"title":43,"description":44,"letter":29},"\u002Fglossary\u002Fcdn-content-delivery-network","CDN (Content Delivery Network)","A CDN, or Content Delivery Network, is a globally distributed network of servers designed to deliver web content to users quickly and efficiently.",{"path":46,"title":47,"description":48,"letter":29},"\u002Fglossary\u002Fcors-cross-origin-resource-sharing","CORS (Cross-Origin Resource Sharing)","CORS is a browser security feature that uses HTTP headers to manage whether a web page from one domain is allowed to fetch resources from another domain.",{"path":50,"title":51,"description":52,"letter":29},"\u002Fglossary\u002Fcpu-time","CPU time","CPU time is the amount of time the Central Processing Unit (CPU) of a user's device spends processing the scripts and rendering a webpage.",{"path":54,"title":55,"description":56,"letter":29},"\u002Fglossary\u002Fcache","Cache","A cache is a high-speed, temporary storage layer designed to store copies of website files (like HTML, images, and scripts) closer to the user.",1787756713871]