[{"data":1,"prerenderedAt":53},["ShallowReactive",2],{"\u002Fglossary\u002Fquality-score-google-ads":3,"\u002Fglossary\u002Fquality-score-google-ads:related":35},{"id":4,"title":5,"author":6,"authorImage":7,"body":8,"category":19,"date":20,"description":21,"draft":22,"extension":23,"letter":24,"meta":25,"navigation":26,"path":27,"readTime":28,"related":29,"seo":30,"stem":32,"term":33,"__hash__":34},"glossary\u002Fglossary\u002Fquality-score-google-ads.md","Quality Score (Google Ads)","Fabian Krumbholz","\u002Fimages\u002Fauthors\u002Ffabian-krumbholz.webp",{"type":9,"value":10,"toc":15},"minimark",[11],[12,13,14],"p",{},"Quality Score is a diagnostic metric used by Google Ads to estimate the quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower ad prices and better ad positions. One of the most important components of your Quality Score is the \"landing page experience.\" By ensuring your landing pages load quickly, Speed Kit helps improve this component, which can lead to a higher Quality Score and a more efficient ad spend.",{"title":16,"searchDepth":17,"depth":17,"links":18},"",2,[],null,"April 8, 2026","Quality Score is a diagnostic metric used by Google Ads to estimate the quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower ad prices and better ad positions.",false,"md","Q",{},true,"\u002Fglossary\u002Fquality-score-google-ads","1 min read",[],{"title":31,"description":21},"Quality Score (Google Ads): Definition | Web Performance Glossary","glossary\u002Fquality-score-google-ads","Quality Score","Zk92bssiqZxPYomquCWHyGfof0Xwr-qyu3QVcv_ffkE",[36,40,45,49],{"path":37,"title":38,"description":39,"letter":24},"\u002Fglossary\u002Fquic","QUIC","QUIC is a modern transport layer network protocol that serves as the foundation for HTTP\u002F3. It is designed for speed and is built on top of UDP instead of TCP.",{"path":41,"title":42,"description":43,"letter":44},"\u002Fglossary\u002Fa-b-testing","A\u002FB Testing","A\u002FB testing is a method of comparing two versions of a webpage to see which one performs better. For example, an e-commerce store might show 50% of its visitors a green \"Buy Now\" button (Version A)…","A",{"path":46,"title":47,"description":48,"letter":44},"\u002Fglossary\u002Favif","AVIF","AVIF (AV1 Image File Format) is a modern, next-generation image format that provides significantly better compression than older formats like JPEG and WebP.",{"path":50,"title":51,"description":52,"letter":44},"\u002Fglossary\u002Fabandonment-rate","Abandonment Rate","Abandonment Rate is a metric that measures the percentage of users who start a specific process (like a checkout funnel or a sign-up form) but leave before completing it.",1787756715736]