How Morplan increased conversions by +5.72% with Speed Kit

Introduction

Morplan is the UK's leading supplier of retail display, merchandising, and store equipment. Trusted by independent boutiques, department stores, and global fashion brands alike, Morplan equips retailers with everything they need — from hangers and mannequins to signage systems and shopfitting solutions.

For a business serving professional retail buyers, the online storefront must perform at the same high standard as the products it sells. Buyers expect instant access to large product catalogues, fast browsing across thousands of SKUs, and a frictionless journey from discovery to checkout.

To meet these expectations, Morplan partnered with Speed Kit to optimize the performance of its e-commerce platform. Using predictive preloading and advanced image optimization, Speed Kit accelerates page delivery and enhances the browsing experience — helping Morplan's customers find and procure the right products faster than ever before.

Solution

Morplan operates a feature-rich commerce platform designed for B2B and retail buyers, supporting extensive product ranges and frequent catalogue updates. Speed Kit was integrated as a high-performance optimization layer, requiring no changes to the existing tech stack.

Speed Kit's core mechanism — predictive preloading — anticipates the pages a user is most likely to visit next and silently pre-caches them in the background. Combined with automatic image compression and next-generation format conversion (AVIF/WebP), Speed Kit ensures that each page loads as close to instantly as possible.

The result: a dramatically faster shopping experience across product pages, category listings, and the homepage — without any developer effort or infrastructure changes required from the Morplan team.

Results

Speed Kit delivered substantial LCP improvements across all key page types during the Proof of Concept (March 24 – April 20, 2026).

Image Optimization: In addition to page speed, Speed Kit automatically optimizes every image served through the Morplan platform — converting JPEGs to the modern AVIF format and resizing assets for the requesting device. Across 2.2 million monthly images, JPEG images converted to AVIF achieved up to 50% compression. The largest individual product images — originally 2.9 MB PNGs — were reduced to as little as 144 KB AVIF, a saving of 95% with no visible quality loss.

Business Impact — A/B Test: Speed Kit was deployed in a controlled 50/50 A/B test over four weeks comparing Speed Kit-accelerated sessions against an unaccelerated control group, drawn from Morplan's own analytics export. The +5.72% user CVR uplift is statistically significant with a p-value of ~6.98% (95% confidence level), based on a 4-week, 50/50 A/B test. The improvement is not attributable to random variation.

Conclusion

For Morplan, performance is not just a technical concern — it is a commercial imperative. Retail buyers browsing thousands of SKUs need a fast, responsive experience that keeps pace with their professional decision-making. Speed Kit delivers exactly that.

By accelerating page loads by up to 800 ms on product pages and pre-rendering 40% of next pages before users even click, Speed Kit transforms the Morplan browsing experience into something genuinely instant. The commercial outcome speaks for itself: a statistically significant +5.72% uplift in user conversion rate, translating to a 14x return on investment.

Speed Kit is now a permanent part of Morplan's performance stack, ensuring that every visitor benefits from a fast, seamless, and highly optimized shopping experience.