How canyon.com increased orders by +1.66% with Speed Kit
Published on May 9, 2025
- Bicycles
- Global
- Salesforce
+1.66%
Uplift in orders on supported devices
61%
Faster product detail pages in Germany
69%
Instant LCP navigations via preloading
“Our customers expect speed - on the road and online. With Speed Kit, we're delivering a digital experience that's as smooth and high-performing as our bikes. Integration was quick, and the support from the Speed Kit team made the process seamless.”
Introduction
Canyon is a global leader in the cycling industry, known for engineering high-performance bikes for enthusiasts and professionals alike. For Canyon, the customer journey begins online — making digital speed and user experience a critical part of their brand promise.
To match the performance of their bikes with the performance of their website, Canyon partnered with Speed Kit to deliver a faster, smoother, and more responsive online experience.
Solution
Canyon integrated Speed Kit into www.canyon.com to boost performance across all devices. By caching even dynamic HTML pages and intelligently predicting where users will click next, Speed Kit ensured that every interaction felt instant.
Key metrics like Time to First Byte (TTFB) and Largest Contentful Paint (LCP) improved dramatically — translating into faster browsing and higher user satisfaction.
Results
Orders Uplift: Our proof of concept findings reveal a significant impact: our project with Canyon resulted in a 1.66% uplift in orders. This highlights Canyon's key role in not only optimizing load times but also driving higher order rates, ultimately enhancing user engagement and conversion.
LCP on Product Detail Pages in Germany: Our proof of concept with Canyon demonstrates impressive improvements in website performance, with a remarkable 866 ms uplift on product detail pages in Germany, making them 61% faster. These results highlight Canyon's success in enhancing the user experience and significantly accelerating page loading times.
Speed Kit pre-cached 93% of all navigations and pre-rendered 67% of those in the browser background, resulting in 69% of navigations achieving an instant Largest Contentful Paint (LCP) — enabling an instant and significantly improved user experience.
Conclusion
For Canyon, performance is more than just a technical metric — it's a competitive advantage. With Speed Kit, they've enhanced their customer journey from the very first click, creating a faster and more engaging experience that aligns with the excellence of their brand.
