How the Carhartt Work in Progress website loads 1.9x faster with Speed Kit
Published on October 19, 2020
- Fashion
- Europe
- Custom
1.9x
Faster website (First Contentful Paint)
1.6x
More fast users in Google ranking
1 week
Go live with instant results
“The great thing about Speed Kit is its scalability and fast implementation. We were able to go live within a matter of days and could implement it across our three biggest markets, Germany, France, and the UK, at the same time. The results are impressive, and by now Speed Kit is live on all our major country sites.”
Introduction
Carhartt Work in Progress (WIP) is a licensee of the Carhartt workwear brand from the United States focused on offering street wear styles to subcultures like skating, graffiti, hip hop, or BMX. Carhartt WIP has expanded across Europe and beyond. For their online business, it is particularly important to consistently provide a great customer experience, scalable across millions of users of various markets. Page speed was identified to have significant improvement potentials, especially because of its SEO implications.
Solution
Speed Kit was added to the shop system with two JavaScript files. The digital agency of Carhartt WIP managed the frontend side and configured Speed Kit together with our team.
Results
After a week Speed Kit was set up, tested, and ready for the pilot. It was then successfully evaluated in an empirical A/B test on real-user data for the three largest country online shops.
