C

Client-Side A/B Testing

This refers to A/B tests that are executed by JavaScript running in the user's browser. The browser first loads the original page, and then a script modifies the page to show a test variation. This approach is easy to implement but often harms performance by causing delays and the Flicker Effect.

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Fabian Krumbholz
Fabian Krumbholz
February 4, 20261 min read

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