F

Flicker Effect

Also known as Flash of Original Content (FOOC), this is a negative user experience that often occurs with Client-Side A/B Testing. Users see a brief "flicker" of the original page content before JavaScript runs to replace it with the test variation. This visual disruption can be jarring, erode user trust, and signal that the page is not well-optimized.

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Fabian Krumbholz
Fabian Krumbholz
April 8, 20261 min read

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