Introduction
Meinauto.de, a leading German online platform for buying and configuring new and premium vehicles, has positioned its e-commerce site at the center of its high-quality customer experience.
With a wide selection of vehicles, advanced configuration options, and tailored financing solutions, the digital storefront must provide a fast, intuitive, and seamless experience. For a discerning automotive audience, smooth navigation, near-instant page loads, and flawless performance are essential — not optional.
To meet these standards, Meinauto.de partnered with Speed Kit to dramatically accelerate its online platform. By delivering near-instant loading times and a highly responsive browsing experience, Speed Kit ensures that the digital journey reflects the precision, quality, and reliability associated with Meinauto.de — creating a premium experience from the very first click.
"Delivering a fast, seamless, and high-performance digital experience is essential for us — especially as our online platform serves as the primary touchpoint for customers exploring and configuring their vehicles.
With Speed Kit, we achieved a significant performance improvement across our entire site with minimal technical effort. The integration was smooth, and the collaboration with the Speed Kit team was highly professional, efficient, and focused on delivering measurable results."
Challenge
Solution
Meinauto.de already operates a sophisticated, high-performance platform designed to provide a seamless and efficient experience for customers exploring and configuring vehicles online. To further enhance performance across its nationwide storefront, Speed Kit was implemented.
By intelligently caching dynamic content and proactively preloading the most likely next steps in the user journey, Speed Kit delivers near-instant page transitions and a smooth browsing experience — across devices, vehicle models, and regions.
Key performance metrics such as Time to First Byte (TTFB) and Largest Contentful Paint (LCP) improved significantly. The result is faster page rendering, higher user engagement, and a digital experience that reflects the precision, reliability, and premium quality associated with Meinauto.de’s offerings.
Speed Kit is an official ACE eligible technology partner and independent software vendor (advanced tier) of the AWS Competency Partner Program "Accelerate" as well as the Workload Migration Program. Our technology is powered by 13 different AWS services:
- Elastic Kubernetes Service (EKS): We use EKS to schedule and orchestrate our Speed Kit applications on EC2 instances.
- Simple Storage Service (S3): Speed Kit stores cached assets in S3 buckets. Additionally, we store RUM (Real User Monitoring) and PI (Performance Insights) data in S3 buckets for analytics purposes.
- Elastic Compute Cloud (EC2): Our workloads are hosted on EC2 instances, as managed through EKS.
- Kinesis Data Streams: Kinesis Data Streams are used to ingest RUM and PI data from Speed Kit, which is then consumed by Amazon Managed Service for Apache Flink. Fastly also streams access logs to our Kinesis Data Stream, which are similarly consumed by Amazon Managed Service for Apache Flink.
- Athena: We use Amazon Athena to query data stored in AWS S3 buckets, enabling performance insights and asset preloading.
- Elastic Container Registry (ECR): Docker images are stored in ECR and deployed in our Kubernetes cluster, which is managed by EKS. For third-party application images, we use the pull-through-cache feature of ECR.
- Elastic Container Service (ECS): We build Docker images using a service hosted on Amazon ECS.
- Route 53: Route53 is used to manage DNS records.
- Simple Email Service (SES): We use SES is used for sending transactional emails.
- Managed Streaming for Apache Kafka (MSK): We use MSK to facilitate consuming and producing custom event records for different applications.
- DynamoDB: Speed Kit uses DynamoDB to store information related to our predictive preload feature.
- Lambda: We use Lambda to pre-render client side renderd pages to make that actual server side rendered.
- ElastiCache (Redis OSS): We use ElastiCache to store our Bloom filter, which checks whether an asset is present in our cache.
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Click the image to open the architectual diagram of Speed Kit with AWS
Results
Business Uplift
Our proof of concept with Meinauto.de demonstrated a measurable business impact, showing that 3.66% more vehicle offers were requested thanks to the performance uplift delivered by Speed Kit.
This result highlights Speed Kit’s effectiveness not only in significantly accelerating page load times, but also in boosting user engagement and driving a tangible increase in conversions across Meinauto.de’s online platform.
LCP Uplift Overall
Our proof of concept with Meinauto.de demonstrated significant improvements in website performance, achieving a 418 ms overall speed improvement.
This uplift made the pages 34% faster with Speed Kit, highlighting Meinauto.de’s commitment to providing a smooth, seamless user experience through dramatically accelerated load times.
Closing Statement
For Meinauto.de, performance is far more than a technical metric — it is the digital reflection of their commitment to a premium and seamless online car-buying experience. By integrating Speed Kit, they have elevated the user journey from the very first interaction, delivering a fast, smooth, and high-quality experience that mirrors the precision, reliability, and professionalism of their vehicle offerings.
This effortless responsiveness ensures that every visitor enjoys a frictionless path to discovering, configuring, and requesting their ideal vehicle, reinforcing Meinauto.de’s position as a leading innovator in the online automotive market.
