Introduction
Niche-Beauty.com, a leading European retailer for luxury niche fragrances and exclusive high-end beauty brands, has positioned its e-commerce platform at the heart of its premium customer experience.
With a carefully curated portfolio of rare perfumes, avant-garde skincare, and highly selective luxury labels, the digital storefront must reflect the exclusivity and sophistication of its product range. For a discerning, luxury-oriented audience, seamless navigation, instant page loads, and flawless performance are not optional — they are expected.
To meet these elevated standards, Niche-Beauty.com partnered with Speed Kit to significantly accelerate its online shop. By delivering near-instant loading times and a highly responsive browsing experience, Speed Kit ensures that the digital journey mirrors the elegance, precision, and premium quality of the brands offered — creating a luxury experience from the very first click.
"Delivering a refined, high-performance digital experience is essential for us — especially as our online store represents the primary touchpoint for our international community of luxury beauty enthusiasts.
With Speed Kit, we achieved a measurable step change in performance across our entire storefront while keeping the technical effort minimal. The integration was seamless, and the collaboration with the Speed Kit team was highly professional, efficient, and clearly focused on driving tangible results."
Challenge
Solution
Niche-Beauty.com already operates a sophisticated, high-performance shop system designed to reflect the exclusivity of its curated portfolio of luxury niche fragrances and high-end beauty brands. To further elevate performance across its international storefront, Speed Kit was implemented.
By intelligently caching dynamic content and proactively preloading the most likely next steps in the customer journey, Speed Kit delivers near-instant page transitions and a seamless browsing experience — across devices, markets, and regions.
Core performance metrics such as Time to First Byte (TTFB) and Largest Contentful Paint (LCP) improved significantly. The result is faster page rendering, higher user engagement, and a digital experience that mirrors the refinement, precision, and premium positioning of the brands offered on Niche-Beauty.com.
Speed Kit is an official ACE eligible technology partner and independent software vendor (advanced tier) of the AWS Competency Partner Program "Accelerate" as well as the Workload Migration Program. Our technology is powered by 13 different AWS services:
- Elastic Kubernetes Service (EKS): We use EKS to schedule and orchestrate our Speed Kit applications on EC2 instances.
- Simple Storage Service (S3): Speed Kit stores cached assets in S3 buckets. Additionally, we store RUM (Real User Monitoring) and PI (Performance Insights) data in S3 buckets for analytics purposes.
- Elastic Compute Cloud (EC2): Our workloads are hosted on EC2 instances, as managed through EKS.
- Kinesis Data Streams: Kinesis Data Streams are used to ingest RUM and PI data from Speed Kit, which is then consumed by Amazon Managed Service for Apache Flink. Fastly also streams access logs to our Kinesis Data Stream, which are similarly consumed by Amazon Managed Service for Apache Flink.
- Athena: We use Amazon Athena to query data stored in AWS S3 buckets, enabling performance insights and asset preloading.
- Elastic Container Registry (ECR): Docker images are stored in ECR and deployed in our Kubernetes cluster, which is managed by EKS. For third-party application images, we use the pull-through-cache feature of ECR.
- Elastic Container Service (ECS): We build Docker images using a service hosted on Amazon ECS.
- Route 53: Route53 is used to manage DNS records.
- Simple Email Service (SES): We use SES is used for sending transactional emails.
- Managed Streaming for Apache Kafka (MSK): We use MSK to facilitate consuming and producing custom event records for different applications.
- DynamoDB: Speed Kit uses DynamoDB to store information related to our predictive preload feature.
- Lambda: We use Lambda to pre-render client side renderd pages to make that actual server side rendered.
- ElastiCache (Redis OSS): We use ElastiCache to store our Bloom filter, which checks whether an asset is present in our cache.
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Click the image to open the architectual diagram of Speed Kit with AWS
Results
Business Uplift
Our proof of concept with Niche-Beauty.com demonstrated a substantial business impact, achieving a 7.76% increase in conversion rate (CVR).
This result highlights Speed Kit’s effectiveness not only in significantly accelerating page load times, but also in elevating user engagement and driving a measurable uplift in digital revenue across Niche-Beauty.com’s premium e-commerce platform.
Largest Contentful Paint (LCP) on Category Pages
Our proof of concept with Niche-Beauty.com demonstrated substantial improvements in website performance, achieving a 1,247 ms improvement in Largest Contentful Paint (LCP) on Category Pages.
This performance boost made the pages 68% faster with Speed Kit, highlighting Niche-Beauty.com’s commitment to providing a premium, seamless user experience through dramatically accelerated load times.
Closing Statement
For Niche-Beauty.com, performance is much more than a technical metric — it is the digital reflection of their premium and exclusive brand promise. By integrating Speed Kit, they have elevated the shopping journey from the very first interaction, delivering a fast, seamless, and high-end experience that mirrors the luxury, rarity, and sophistication of their curated niche fragrances and beauty products.
This effortless responsiveness ensures that every visitor enjoys a smooth and engaging path to discovery, reinforcing Niche-Beauty.com’s position as a leading innovator in the international luxury beauty market.
