Introduction
Parfumdreams, a premier European retailer in the beauty and fragrance sector, has established its e-commerce platform as a vital cornerstone of its international expansion.
As customers increasingly seek a premium, high-end shopping experience online, the performance of the digital storefront has become a critical differentiator. In the competitive beauty market, page speed and instantaneous responsiveness are essential to meeting the expectations of a discerning audience.
To elevate these standards, Parfumdreams partnered with Speed Kit to dramatically accelerate its online shop, ensuring a seamless, high-performance journey that mirrors the luxury of its product range for every visitor.
"Ensuring a premium, high-speed online experience is a top priority for us—especially as our digital platform becomes the primary touchpoint for our international beauty community. With Speed Kit, we achieved a significant performance leap across our entire storefront with minimal technical overhead. The integration was seamless, and the collaboration with the Speed Kit team was highly efficient and focused on delivering results."
Challenge
Solution
Parfumdreams already leverages a high-performance, individual shop system to deliver a fast and modern shopping experience. To further enhance performance across its international storefronts, Speed Kit was implemented.
By caching dynamic content and intelligently preloading the most likely next steps in the customer journey, Speed Kit ensures even faster load times and a smoother browsing experience across devices and regions.
Key performance metrics such as Time to First Byte (TTFB) and Largest Contentful Paint (LCP) saw significant improvements, resulting in quicker pages, increased user engagement, and a premium experience for its global beauty community
Speed Kit is an official ACE eligible technology partner and independent software vendor (advanced tier) of the AWS Competency Partner Program "Accelerate" as well as the Workload Migration Program. Our technology is powered by 13 different AWS services:
- Elastic Kubernetes Service (EKS): We use EKS to schedule and orchestrate our Speed Kit applications on EC2 instances.
- Simple Storage Service (S3): Speed Kit stores cached assets in S3 buckets. Additionally, we store RUM (Real User Monitoring) and PI (Performance Insights) data in S3 buckets for analytics purposes.
- Elastic Compute Cloud (EC2): Our workloads are hosted on EC2 instances, as managed through EKS.
- Kinesis Data Streams: Kinesis Data Streams are used to ingest RUM and PI data from Speed Kit, which is then consumed by Amazon Managed Service for Apache Flink. Fastly also streams access logs to our Kinesis Data Stream, which are similarly consumed by Amazon Managed Service for Apache Flink.
- Athena: We use Amazon Athena to query data stored in AWS S3 buckets, enabling performance insights and asset preloading.
- Elastic Container Registry (ECR): Docker images are stored in ECR and deployed in our Kubernetes cluster, which is managed by EKS. For third-party application images, we use the pull-through-cache feature of ECR.
- Elastic Container Service (ECS): We build Docker images using a service hosted on Amazon ECS.
- Route 53: Route53 is used to manage DNS records.
- Simple Email Service (SES): We use SES is used for sending transactional emails.
- Managed Streaming for Apache Kafka (MSK): We use MSK to facilitate consuming and producing custom event records for different applications.
- DynamoDB: Speed Kit uses DynamoDB to store information related to our predictive preload feature.
- Lambda: We use Lambda to pre-render client side renderd pages to make that actual server side rendered.
- ElastiCache (Redis OSS): We use ElastiCache to store our Bloom filter, which checks whether an asset is present in our cache.
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Click the image to open the architectual diagram of Speed Kit with AWS
Results
Business Uplift
Our proof of concept with Parfumdreams demonstrated a meaningful business impact, achieving a 3.22% increase in conversion rate (CVR). This result underscores Speed Kit’s effectiveness not only in significantly speeding up page loads but also in boosting user engagement and driving a measurable uplift in digital revenue across your individual shop system.
Largest Contentful Paint (LCP) on Product Detail Pages
Our Proof of Concept with Parfumdreams showcased significant enhancements in website performance, achieving an impressive 417 ms improvement in Largest Contentful Paint (LCP) on Product Detail Pages (PDPs). This performance leap made the pages 39% faster with Speed Kit, underscoring Parfumdreams’ commitment to delivering a superior user experience through dramatically accelerated load times.
Closing Statement
For Parfumdreams, performance is far more than a technical metric—it is the digital foundation of their premium brand promise. By integrating Speed Kit, they have elevated the shopping journey from the very first interaction, providing a fast, fluid, and high-end experience that mirrors the luxury and elegance of their curated fragrance collection. This seamless responsiveness ensures that every visitor enjoys a frictionless path to discovery, reinforcing Parfumdreams' position as a leading innovator in the international beauty market.
