How VAN GRAAF improved conversions by +7.53% with Speed Kit
Published on June 25, 2025
- Fashion
- Europe
- Custom
+7.53%
Conversion rate uplift with Speed Kit
69%
Faster loading times for category pages
57%
Faster loading times for product detail pages
“At VAN GRAAF, delivering a premium shopping experience is at the core of our brand—both offline and online. With Speed Kit, we were able to significantly improve loading times without disrupting our operations. The integration was fast and straightforward, and the collaboration with the Speed Kit team was highly professional.”
Introduction
VAN GRAAF is an internationally recognized fashion retailer, known for offering a wide selection of premium brands and delivering high-quality customer service—both in-store and online.
As more of the customer journey shifts to digital, site speed and user experience have become key elements of the brand's promise. To bring the same standard of service to its online store, VAN GRAAF partnered with Speed Kit to create a noticeably faster and more seamless shopping experience.
Solution
VAN GRAAF implemented Speed Kit on www.vangraaf.com to boost site performance across various devices and regions. By caching dynamic content and smartly preloading the most probable next actions in the customer journey, Speed Kit delivered a noticeably faster and more seamless browsing experience.
Key web performance indicators like Time to First Byte (TTFB) and Largest Contentful Paint (LCP) saw substantial improvements, resulting in faster page loads, increased user engagement, and greater customer satisfaction.
Results
Conversion Uplift: Our proof of concept with VAN GRAAF delivered a substantial business impact, showing a 7.53% increase in conversion rate. This outcome highlights Speed Kit's ability not only to greatly improve page loading speeds but also to enhance user engagement and increase the number of completed transactions.
LCP on Product Detail Page: Our proof of concept with VAN GRAAF demonstrates impressive improvements in website performance, with a remarkable 910 ms uplift in Largest Contentful Paint on Product Detail Pages (PDP), making them 57% faster. These results highlight VAN GRAAF's success in enhancing the user experience and significantly accelerating page loading times.
Conclusion
At VAN GRAAF, performance goes beyond technical measurements—it's a key factor in staying ahead of the competition. By leveraging Speed Kit, they've improved the customer experience from the very first interaction, delivering a quicker and more seamless journey that truly represents the sophistication of their brand.
