Pogo-sticking

Pogo-sticking is a user behavior that sends a negative signal to search engines. It occurs when a user clicks on a search result, finds the page unsatisfactory (often because it's too slow to load), and immediately clicks the "back" button to return to the search results page to choose a different link. A fast-loading site delivered by Speed Kit helps prevent pogo-sticking by providing a good user experience from the very first moment, encouraging users to stay and engage with the content.